6/9/2023 0 Comments How we decide lehrer![]() ![]() Lehrer shows how people are taking ad vantage of the new science to make better television shows, win more football games, and improve military intelligence. ![]() Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of "deciders"-from airplane pilots and hedge fund investors to serial killers and poker players. The trick is to determine when to use the differ ent parts of the brain, and to do this, we need to think harder (and smarter) about how we think. But when we're picking a stock, intuition often leads us astray. ![]() When buying a house, for exam ple, it's best to let our unconscious mull over the many variables. Our best decisions are a finely tuned blend of both feeling and rea son-and the precise mix depends on the situation. But as scientists break open the mind's black box with the latest tools of neurosci ence, they're discovering that this is not how the mind works. Ince Plato, philosophers have described the decision-making process as either rational or emotional: we carefully de liberate, or we "blink" and go with our gut. The first book to use the unexpected discoveries of neuroscience to help us make the best decisions ![]() Jonah Lehrer proves once again that he's a master storyteller and one of the best guides to the practical lessons from new neuroscience." - CHRIS ANDERSON ![]()
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